Jagathi Reddy Krishnapuram: Building Ayurvedic Skincare Innovation Through Chengavi

Entrepreneurship does not always wait for age, experience or perfect timing. Sometimes, it begins with curiosity, courage and a strong belief in an idea.

Jagathi Reddy Krishnapuram began her entrepreneurial journey at the age of 18.

Today, at 22, she is the co-founder of Chengavi, a premium Ayurvedic beauty and personal care brand created at the intersection of authentic Ayurveda and modern science.

Her inspiration came from the traditional herbal remedies she grew up around. These early experiences introduced her to the power of natural ingredients, ancestral knowledge and the value of wellness rooted in tradition.

However, Jagathi’s vision was not limited to simply presenting Ayurveda as heritage. She wanted to help create a brand that could bring traditional knowledge into a modern skincare context with research, formulation discipline and consumer trust.

She later joined hands with co-founder Dr. Vishnu Prasanth Vinukonda, a biotechnologist with over 15 years of research and development experience and a 250-year family legacy in Ayurveda.

Together, they spent nearly four years researching and developing Chengavi.

This long development period reflects the seriousness behind the brand. Skincare requires trust, consistency and careful formulation. A product cannot simply rely on attractive packaging or popular ingredients. It must be created with understanding, balance and responsibility.

Chengavi’s formulations are rooted in classical Ayurvedic Dravyaguna principles, with emphasis on thoughtful ingredient selection, synergistic combinations and balanced proportions.

This approach allows the brand to respect traditional Ayurvedic knowledge while also incorporating modern formulation practices and scientific validation.

Since its launch, Chengavi has expanded across both online and offline channels.

The brand crossed ₹1 crore in revenue within its first year, a significant milestone for a young business in the beauty and personal care sector.

This achievement reflects not only product acceptance, but also market relevance, brand positioning and consumer confidence.

Chengavi has also received external recognition.

The brand won the COA Award for Best Innovation in Skincare, presented by Bollywood actress Parineeti Chopra. Its Manjishtadhi Clay Face Mask was also nominated by the Grazia Indie Beauty Awards 2025 as one of the best face clay masks.

These recognitions add credibility to the brand’s innovation-led positioning.

Jagathi’s journey is important because it represents a new generation of women entrepreneurs who are not waiting for permission to build serious businesses.

She entered the entrepreneurial space young, but with a clear commitment to learning, research and product development.

Her story also reflects the growing relevance of Ayurveda in modern beauty.

Consumers today are seeking products that feel rooted, safe, effective and thoughtfully made. Chengavi responds to this shift by combining heritage with innovation.

As a young founder, Jagathi Reddy Krishnapuram represents ambition with grounding. Her journey with Chengavi shows that age is not a limitation when purpose, research and persistence guide the path.

Through her work, she continues to contribute to the future of Ayurvedic skincare and women-led beauty entrepreneurship.

𝐀𝐖𝐀𝐑𝐃 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐓𝐈𝐎𝐍

Jagathi Reddy Krishnapuram has been recognised under the She Splash Women to Watch 2026 Awards in the category of Outstanding Young Entrepreneur in Ayurvedic Skincare & Beauty Innovation.

Her recognition through SheSplash honours her contribution to young entrepreneurship, Ayurvedic skincare and beauty innovation. Her journey reflects the next-generation women-led business stories highlighted through SHEmpower Global while Xpertera Ventures supports the broader digital growth and professional visibility connected with the awards initiative.